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Elements and Performance Criteria
- Assess scene and organisation requirements
- Media access to personnel, volunteers, victims and casualties is controlled, in accordance with organisational procedures
- Operational responsibilities and provision of information to media is assessed to identify organisational media requirements
- Develop media strategy
- Arrangements are made to meet media requirements, in accordance with incident characteristics and developments
- Organisational media representative is selected and briefed, in accordance with organisational requirements
- Media briefing area is allocated with required resources, in accordance with organisational procedures
- Media co-operation is gained to coordinate information flow and provide information to the public
- Media strategy is reviewed and modified at regular intervals to suit operational demands and level of incident
- Approval is gained for information releases, as required, in accordance with operational policy
- Information briefing sessions and tours are scheduled at appropriate times, in accordance with operational responsibilities and media requirements
- Media personnel and stakeholders are provided with Work, Health and Safety (WHS)/Occupational Health and Safety (OHS) personal protective clothing and equipment
- Provide information to media
- Organisational media representative provides updates on developments at incident, as required
- Interview and photograph opportunities are scheduled and conducted to provide information, as required
- Other organisations at the incident are consulted to ensure a consistent presentation of information to the media
- Accurate records of media enquiries and interviews are maintained, in accordance with organisational procedures
- Two-way communication arrangements between the organisation and media is maintained, in accordance with organisational policy
- Promote organisation via the media
- Professional standards are maintained, in accordance with organisational requirements
Range Statement